The Rappi logo, for the Colombian super app for delivery, e-commerce, and everyday services, is made in bright orange. The wordmark is rendered in a handwritten calligraphic style: the letters have a rightward slant, solid flowing strokes, and rounded endings. The capital letter R is not connected to the rest of the name and has a curved lower stroke, while the letters a, p, p, and i are joined together. The brand also uses a mustache-shaped graphic mark, which can be applied separately or together with the wordmark in brand and advertising communication. Depending on the background, the wordmark and graphic mark can also be used in white.
Rappi is a technology company from Colombia, founded in 2015 in Bogotá by Simón Borrero, Felipe Villamarín, and Sebastián Mejía. The service began as an app for quick ordering and delivery, and later grew into one of Latin America’s notable digital platforms. Through Rappi, users can order food from restaurants, groceries, products from stores and pharmacies, use courier services, Rappi Pro subscription, advertising tools for partners, and financial services in certain countries. The company operates in several Latin American countries and develops the super app format, combining delivery, e-commerce, business solutions, and everyday digital services.
