The logo of the Reserved brand consists of the brand name written in uppercase sans-serif letters. All letters are the same height, clean, even, and evenly spaced. A strict black-and-white color scheme is used: black letters on a white background, and in reverse — white letters on a black background. There are no additional graphic elements in the logo. This minimalist version was adopted in the mid-2010s and remains current to this day.
Reserved is a Polish clothing brand owned by LPP and founded in 1999. The company offers collections of everyday and fashion clothing for women, men, and children. The brand has a strong presence in offline retail, opening stores across Europe and beyond, and is also active in online sales. In recent years, Reserved has expanded its sustainable fashion initiatives, including the Eco Aware line using environmentally friendly materials. The brand is known for collaborations with international designers and models, as well as investment in visual communication and retail design.
