The ROST logo, the consumer brand of fresh vegetables and salad greens from ROST Group of Companies, consists of the brand name written in bold white uppercase sans-serif letters inside an oval green badge that is slightly pointed at the bottom. The mark has a dark green outer outline and a light green inner outline, while the lower part features two light green wave-shaped elements spreading outward from the bottom center point. The inner field is filled with dark green, which makes the word “ROST” stand out with especially strong contrast. The brand itself explains the name as “Russian Vegetable Standard” and presents it as a line of tasty and healthy vegetables grown nearby.
ROST Group of Companies is one of Russia’s largest producers of greenhouse vegetables and salad greens. The company grows tomatoes, cucumbers, salad greens, and cherry tomatoes, operates a network of greenhouse complexes in different regions of the country, and supplies its products to stores across Russia. In its positioning, the group emphasizes year-round cultivation, product freshness, and a broad assortment. In its careers section, the company also states that one in four cucumbers and one in seven tomatoes in consumers’ baskets are grown in its greenhouse complexes. Within the ROST Group of Companies portfolio, the ROST brand serves as the core line of fresh vegetables and salad greens for everyday use.
