
The RTVI logo of the international Russian-language TV channel and media consists of an abbreviation set in a white sans-serif typeface: the capital letters are spaced slightly apart and read as a single block. The name is placed on a geometric solid-color background that looks like a flat silhouette of a three-dimensional box form shown in perspective, as if viewed from above and slightly from the side. The brand identity uses a white wordmark on a magenta-purple background, and the shape of the label serves as a consistent carrier for the name.
RTVI (Russian Television International) is an international Russian-language TV channel and multi-platform media outlet focused on news and socio-political programming; broadcasting began in 1997 under the name NTV International, and the RTVI brand has been used since 2002. The content targets Russian-speaking audiences in different countries, while RTVI develops local editorial teams and projects in the United States, Israel, and Latvia. The channel’s main owner since 2019 has been U.S. businessman Mikael Israelyan; in 2026 RTVI expanded distribution and increased its reach to 187 territories, including a launch in the Caribbean region, and also developed FAST distribution in North America, Europe, and the Middle East.














