
The Samokat delivery service logo is a circular shape with a distinctive notch, evoking movement and speed. It’s rendered in the brand’s bright color between coral and pink. The minimalist geometric style makes the icon easily recognizable and suitable for use in mobile interfaces and digital platforms. This visual approach emphasizes the brand’s modernity and focus on technology and quick delivery.
Samokat is a Russian express delivery service for groceries and everyday essentials, launched in 2019. The company operates on a city-based dark store model—small warehouses closed to shoppers and located in residential areas to enable fast order fulfillment. The service is available in dozens of Russian cities, including Moscow, Saint Petersburg, Yekaterinburg, Kazan and others. Orders can be placed both via a convenient mobile app and on the official website. Delivery takes on average 15–30 minutes. Samokat uses demand forecasting algorithms, process automation and inventory management technologies to maintain high service levels and minimal delivery times.








