The logo of SberInsurance, a Russian insurance company, consists of Sber’s corporate symbol and the brand name. The symbol is formed by an open circular stroke that transitions from blue through yellow to green, together with a green checkmark that extends partly beyond the circle. In the horizontal version, the Cyrillic wording “СБЕР СТРАХОВАНИЕ” appears on the right in green uppercase sans-serif letters on a single line. In the second version, the symbol is positioned to the left of the word “СБЕР”, while “СТРАХОВАНИЕ” is placed on the line below. In Sber’s visual system, the circle is associated with attention to people’s needs, while the checkmark represents determination and a focus on results. The current design was introduced during the 2020 rebrand, when the Sberbank Insurance brand was renamed SberInsurance and incorporated into the shared visual system of Sber services.
Sberbank Insurance Company LLC is a Russian insurance company founded in 2014 and operating under the SberInsurance brand. It serves retail and corporate clients and offers motor, property, mortgage, health, travel, liability, and cargo insurance, coverage for business and financial risks, as well as reinsurance. Policies can be purchased online, while policy management and claims can be handled through digital services and the mobile app. The company operates under licences issued by the Bank of Russia and holds a high financial strength rating.
