The SberPay logo consists of an oval plate that may be gradient (from green to blue) or single-colored. Inside, it features Sber’s signature checkmark in white, enclosed in a circle, with the word “Pay” placed to the right. This design highlights the service’s connection to Sber’s digital ecosystem and differentiates it from other payment solutions. The logo has been in use since 2020 and is part of the cohesive visual identity across all Sber products.
SberPay is Sberbank’s payment service designed for both online and offline transactions using NFC, QR codes, SBP, and other technologies. It operates through the Sberbank Online app and is integrated into Sber’s ecosystem. In 2023, Sber became the first major global provider to implement mass biometric payments using facial recognition—“smile pay”—a defining feature of the service. Today, SberPay is widely used in retail, e-commerce, and apps, delivering secure and fast payments to millions of users.
