The logo of SberSpasibo, Sber’s loyalty program, consists of a graphic mark and a text part that can be used together or separately. The main version features a rectangle rounded on three sides and filled with Sber’s signature multicolor gradient — a transition from yellow and green to light blue and deep blue. On this background, the Sber sign — a circle with a check mark — and the word “Спасибо,” set in a sans-serif typeface, are placed in white. In the full version, the “СБЕР” logo with the circle and check mark appears on the left, while the gradient rectangle with the word “Спасибо” is placed on the right. The current version of the logo emerged after Sber’s identity update and follows the unified visual system of the ecosystem through consistent colors, forms, and construction principles.
SberSpasibo is the loyalty program of PJSC “Sberbank,” launched in 2011 and designed for awarding bonus points for purchases and operations made through Sber’s products and services. Participants receive base bonuses for daily expenses, additional rewards in special categories, and increased cashback with program partners. Bonuses can be used to cover part of the cost of goods and services, and the program is managed via SberBank Online and the SberSpasibo app. The program evolves, expands its partner network, and remains one of the largest loyalty systems in Russia.
