The SEGA logo is a recognizable blue rendering of the company name in uppercase letters, using a font based on Yagi Double with distinctive inner lines separating the fill. This design first appeared in the mid-1970s and became the company’s primary visual symbol in 1982. Since then, the logo has remained largely unchanged. The logo color varies by region: a lighter blue is used in Japan, and a darker blue is used internationally. The name SEGA comes from the abbreviation of “Service Games”, the name under which the company was originally established.
SEGA is a Japanese company founded in 1960, with roots in the American business of supplying arcade machines to military bases in Japan. From the late 1970s, the company actively developed as an arcade game manufacturer and entered the home console market in the 1980s. One of its most successful periods came with the release of the Master System and especially the Mega Drive (known as Genesis in the US), which brought SEGA global recognition. During this era, SEGA introduced its flagship game franchise — Sonic the Hedgehog, who became a cultural icon and the company’s mascot. In the early 2000s, SEGA stopped producing its own consoles (the last being the Dreamcast) and shifted fully to game development and publishing. In 2004, SEGA merged with Sammy Corporation to form Sega Sammy Holdings. Today, the company owns and develops many major game franchises such as Sonic, Yakuza (Like a Dragon), Total War, Persona (via its subsidiary Atlus), and others. SEGA operates globally and remains one of the leading players in the digital entertainment industry.
