The Sketch logo, used by the digital design, prototyping, and developer handoff platform, consists of the brand name and a flat symbol in the shape of a faceted diamond. The name is placed to the right of the graphic symbol and is set in a simple sans-serif typeface. Depending on the background, the logo is used in black or white. The word Sketch literally means “sketch” and is directly tied to the product’s purpose — designing interfaces and working on their visual structure. The recognizable diamond icon appeared in the app in 2014, and in 2016 it became the basis of the brand’s updated logo.
Sketch is a product of Sketch B.V., which has been developing the platform since 2010. The service was created as a tool for interface designers and over time grew into a complete working environment for screen design, prototyping, collaboration, and developer handoff. Today, Sketch combines a Mac app for design, web tools for collaboration and handoff, and a mobile app for viewing and testing prototypes. The brand remains especially closely associated with macOS and UI/UX design, but the platform itself has long gone beyond a single editor and now works as a complete ecosystem for team collaboration on digital products.
