The SoFi logo, for the American financial technology company, consists of the brand name and a graphic mark made of nine circles. The name is set in large bold sans-serif letters. On the right is a mark of nine circles arranged in a 3×3 square grid. Six circles are fully filled with color, while the three circles placed diagonally from the upper right to the lower left are designed as rings with empty centers. The logo is usually used in a turquoise-blue color, and a white version on a turquoise background is also used. The name SoFi is an abbreviation of the company’s original name, Social Finance.
SoFi Technologies, Inc. is an American financial technology company founded in 2011 by students of Stanford University’s business school as Social Finance, Inc. The company began with a lending model related to student loan refinancing and later expanded its products to banking services, investing, credit cards, mortgage and personal loans, insurance, financial tools and money management services. In 2021, SoFi became a publicly traded company on Nasdaq, and in 2022 it received federal approval to operate as a national bank. Today, SoFi develops a digital financial platform and positions its mission as helping its members achieve financial independence.
