The START online cinema logo features the word “START” in bold red using a straight, geometric sans-serif typeface. The standout element is the stylised “S”, which echoes reflections in vertical mirrors—its shape is duplicated to create a layered, dynamic effect. The latest version, unveiled in March 2025, is wider horizontally to enhance stability and legibility in digital interfaces and video platforms.
START is a Russian online cinema launched in 2017 by Yellow, Black and White media group. The service operates on a subscription model and focuses on original content production, including series, feature films, and documentaries. START actively develops its international reach by licensing its projects to global streaming platforms, becoming a significant exporter of Russian video content. The platform holds a strong position in the domestic video market and continues to expand its library of original content targeted at a broad audience.




