The State Farm logo, representing an American insurance company, consists of three red ovals and the brand name set in large, bold, slanted sans-serif lettering. Each oval has a solid red center surrounded by an additional red outline, separated from the central shape by a narrow gap. The three ovals touch one another to form a triangular arrangement, with one above and two side by side below it. In the horizontal version, the graphic symbol appears to the left of the name, while in the vertical version it sits beneath the name. Originally, the three ovals represented the company’s main lines of business: auto insurance, life insurance and property insurance against fire. This arrangement appeared in the company’s early logos and took on its recognizable form in 1953, when the names of the insurance products were displayed inside the ovals. In 2012, design firm Chermayeff & Geismar & Haviv redesigned the logo, removing the former frame and the lettering inside the ovals while preserving the historic arrangement and red color. The updated symbol is used both with the company name and on its own.
State Farm is a U.S. insurance group founded on June 7, 1922, in Bloomington, Illinois, by George Jacob Mecherle. Initially, the company provided auto insurance to farmers, offering rates that reflected their lower risk compared with urban drivers. Over time, State Farm expanded its operations and became one of the country’s largest auto and home insurers. Today, the group also offers life insurance, health insurance, renters insurance, business insurance and other financial products. At the core of the group is State Farm Mutual Automobile Insurance Company, a mutual insurance company owned by its policyholders rather than outside shareholders. Through its nationwide network of insurance agents, State Farm serves millions of customers.
