The STIHL logo — manufacturer of electric and gasoline tools for forestry and landscaping — consists of the brand name in white capital letters without serifs, placed on a rectangular orange background. The font is bold with a slight forward slant, emphasizing the technical character and dynamic corporate style. The orange color has been used by the company since the early 1970s and is a key element of the visual identity, defined as a brand color in the official brand guide.
Andreas Stihl AG & Co. KG was founded in 1926 by engineer Andreas Stihl and has specialized since its inception in the development and production of gasoline and electric chainsaws, as well as equipment for forestry, landscaping, and construction. Today, the company operates in over 160 countries, is a global leader in chainsaw sales, and remains a family-owned business that combines German engineering quality, innovation, and manufacturing traditions.
