The SUNLIGHT logo of a jewelry store chain consists of a graphic symbol and a text-based brand name. The symbol is designed as an “S” monogram formed by smooth, continuous lines that visually resemble interwoven chain links. This shape directly refers to jewelry craftsmanship and emphasizes the brand’s connection to adornments. The lines create a cohesive, rhythmic composition that remains clearly recognizable both within the full logo and as a standalone icon. The SUNLIGHT wordmark is set in uppercase sans-serif lettering with balanced proportions and increased letter spacing, forming a clean and confident visual image. The current version of the logo has been used since the 2022 rebranding and reflects the brand’s updated visual positioning.
SUNLIGHT is a Russian jewelry brand founded in 1995 and developed by the company SOLNECHNY SVET LLC. The brand specializes in jewelry and accessories in the mass-market and mid-price segments and targets a broad audience. SUNLIGHT operates a nationwide retail network, develops online sales and digital services, and actively uses marketing programs and a multi-format approach. The brand holds a strong position in the Russian jewelry market and is one of the most recognizable names in its segment.













