
The Temu logo, used for the brand’s online marketplace and shopping mobile app, is an orange square with rounded corners. At the top of the mark are four white product-category icons: a dress, a toy horse, a high-heeled shoe, and a bag. Below, the brand name appears in uppercase letters; the lettering uses an even stroke width with rounded terminals, so the logo remains readable as an app icon and at small sizes.
Temu is an international e-commerce platform owned by PDD Holdings. It launched in the United States in September 2022 and then rapidly expanded into other markets. The service operates via a website and mobile apps and targets a broad audience of shoppers who value low prices and a large selection of everyday goods, from clothing and footwear to home products and accessories. According to publicly available materials from the company and its partners, by 2025 Temu was present in more than 90 markets across the Americas, Europe, the Middle East, Africa, Asia, and Oceania, making its audience effectively global.














