
The Tuborg beer brand logo is designed as a textual rendering of the name combined with a proprietary graphic mark positioned to the left of the lettering. The name is set in a bold serif typeface and features a slight inward concave arc, which creates a cohesive and highly legible composition. The primary color of the logo remains a rich green, historically associated with the brand. On the left side, a circular graphic element with thin arcs and an outer ring complements the main shape and is used as part of the brand’s visual identity. In 2026, Tuborg introduced an updated visual identity in which the logo and overall brand style were refined while preserving recognizable shapes, color, and structure, and adapted for the global market, digital platforms, and modern communication formats.
The Tuborg brand was founded in 1873 in Denmark and takes its name from the Tuborg area near Copenhagen, where the original brewery was located. Today, Tuborg is part of the international brewing group Carlsberg Group, under whose management the brand is represented across Europe, Asia, and other regions worldwide. Beer production takes place both in Denmark and under license in other countries, allowing the product range to be adapted to local preferences. Over more than a century of history, Tuborg has consistently updated its visual identity while maintaining continuity of the brand name and overall image.














