The logo of Tutu, the Russian travel service, consists of the brand name in the Latin alphabet, set in bold lowercase sans-serif letters. The wordmark appears as the word tutu, with the first pair of letters in dark blue and the second in light blue, while the second pair is slanted to the right. In the version for a dark or the brand’s signature dark blue background, the first pair of letters is shown in white. The service also has a brand icon: on a light blue background there are two squares with rounded corners placed horizontally side by side — the left one is dark blue, while the right one is white and tilted to the right. In 2023, Tutu updated its logo and explained the new sign as being made up of two differently colored parts associated with dynamism and the desire for new journeys.
New Travel Technologies LLC develops Tutu as a service that allows users to organize an entire trip in one place. The brand’s history began in 2003 with a suburban train timetable website, in 2006 Tutu sold its first train ticket, in 2007 its first airline ticket, in 2016 it added intercity buses, and in 2022 it launched hotel and apartment bookings. Today, the company describes Tutu as the most visited travel service in Russia among online resources in this category, reports an audience of 27 million users per month, and develops services for trains, flights, buses, hotels, tours, adventures, and travel guides.
