The modern logo of Uralsib Bank was updated during a rebranding that began in 2021 and was actively implemented through 2022–2023. The main symbol—a circle with three vertical lines—was preserved from the previous version and refers to the obelisk at the Europe-Asia border, symbolizing the connection to the Ural region. The new version is more compact and digitally optimized, with simplified graphics for better readability. The brand name now uses lowercase “Uralsib”, which gives the logo a softer and more modern look. The color palette has also changed: instead of classic blue, a deep blueberry-violet tone inspired by Ural amethyst is used, with a light beige complement for balance and harmony.
Uralsib Bank was founded in 1993 and has grown from a regional institution into one of Russia’s largest universal banks. It offers a wide range of services to individuals and businesses, including loans, deposits, investment products, and remote banking. In the early 2010s, the bank experienced financial difficulties and was placed under rehabilitation in 2015, which helped stabilize the situation. In recent years, Uralsib has focused on digital services, improving its mobile app and online platform. The bank is headquartered in Moscow with branches across dozens of regions. Today, it is one of Russia’s systemically important banks with strong performance and a tech-driven strategy.
