The UZCARD logo, representing Uzbekistan’s national payment system, consists of a brand mark in the shape of a large letter “U” and the brand name positioned below it in uppercase letters. The mark is dark blue, with its upper-right corner highlighted by a rounded orange element. The wordmark uses broad geometric letters, with the right diagonal leg of the letter “R” extending noticeably below the baseline of the lettering. The main logo colors are dark blue, orange, and white. For dark backgrounds, a version is used in which the letter “U” and the brand name become white, while the orange element retains its color. In addition to the vertical layout, the brand identity includes other arrangements of the mark and name for different formats.
UZCARD is a trademark of Joint-Stock Company “Unified Republican Processing Center” and Uzbekistan’s first national payment system, operating since 2004. The company provides electronic payment processing and acquiring services, bringing banks, payment organizations, and other market participants together within a unified payment infrastructure. In 2024, the company was transformed from a limited liability company into a joint-stock company. Today, the UZCARD infrastructure supports more than 24.7 million cards, over 265,000 terminals, and more than 16,000 ATMs, while dozens of banks and payment organizations are partners of the system. The company also develops contactless and QR payments, money transfer services, and other digital payment solutions.
