The logo of Uzum Tezkor, the Uzbek rapid delivery service for cafés, restaurants, and shops, is built on Uzum’s brand identity. The symbol uses a round light blue background, inside which there is a purple location-pin shape with rounded corners, turned with its pointed end upward to the right, and over it a white symbol in the form of the letter U with a vertical stroke at the top center. In the full logo, the two-line name uzum tezkor appears on the right, set in the brand’s sans-serif typeface in the same purple color. This design keeps a direct connection with the main Uzum brand, while the second word in the name emphasizes the fast format of the service.
Uzum Tezkor is part of the Uzum digital ecosystem in Uzbekistan and operates as an express delivery service from cafés, restaurants, and shops. It launched on May 15, 2023, initially offering several hundred dishes from venues in Tashkent through the app, and in its first year it increased the number of partners forty-eightfold. The service is now available in 26 cities, covers all regions of the country, and brings together more than 3,000 partner cafés, shops, and restaurants. Within the ecosystem, it is one of the key delivery services, while Uzum’s services as a whole are already used by 20 million people in Uzbekistan each month.
