The logo of Uzum, Uzbekistan’s digital ecosystem and largest digital platform, currently consists of a round blue symbol and the lowercase name uzum. Inside the circle is a white letter U with a separate vertical stroke above its center, while the wordmark beside it is set in lowercase sans-serif letters in the same blue color. The name Uzum comes from the Uzbek word for “grape”. The brand explains this choice through the image of a grape cluster, in which many grapes grow from a single stem, using it to show how different services come together within one ecosystem.
Uzum is a company from Uzbekistan founded in 2022 by Jasur Djumaev and Uzbek partners. It develops the country’s largest digital platform, bringing together a marketplace, express delivery, banking and fintech services, BNPL payments, an automotive platform, and solutions for entrepreneurs. In 2024, Uzum became the first tech unicorn in Uzbekistan’s history, and in 2026 the company reported a valuation of about $1.5 billion. Around 20 million people in the country now use Uzum services every month, making the brand one of the most visible and widely used digital platforms in Uzbekistan.










