The VGTRK logo is a rectangular composition consisting of two horizontal blocks. The top block contains the word “РОССИЯ” (Russia) in white letters on a blue gradient background that fades from dark to lighter blue. Below it is a second block with the phrase “Телевидение и радио” (“Television and Radio”) in white on a bright red background. This design emphasizes the brand’s identity as a state-owned entity and reflects the colors of the Russian flag — white, blue, and red. The logo is used on VGTRK’s official website and in the company’s corporate identity as the primary visual mark.
The All-Russia State Television and Radio Broadcasting Company (VGTRK), established in 1990, is the largest media holding in Russia, reaching 99% of the population. It is the leading producer of audiovisual content in the Russian language worldwide. VGTRK includes federal TV channels like “Rossiya”, “Rossiya 24”, “Rossiya Kultura”, “Karusel”, 84 regional broadcasting branches, international channels, and radio stations (“Vesti FM”, “Mayak”, “Radio Rossii”, “Kultura”), as well as 19 thematic cable and satellite channels. The company also develops digital platforms, including the media platform SMOTRIM, the Vesti.Ru news portal, and maintains an active presence on social media. VGTRK content is available in 53 national languages and translated into 10 world languages, with over 160,000 hours of original content produced annually.
