The Vipps logo, used by the Norwegian mobile payment service, consists of the name written in lowercase letters. The word is set in a rounded bold sans-serif font, usually in bright orange. In place of the letter “i”, the brand uses an element made of a dot and a curved smile, so it reads both as part of the name and as a simple, friendly symbol of the service. Depending on the background, the logo can be used in orange, white, or dark versions. The name Vipps is connected with the Norwegian word “vips”, which is close in meaning to “quickly” or “just like that,” matching the idea of fast mobile transfers.
Vipps is a Norwegian mobile payment service operated by Vipps MobilePay AS. The service was launched in Norway in 2015 and allowed users to send money using a mobile number, payment card, and bank account. Today, Vipps is used for transfers between people, paying for purchases, payments to companies, QR code payments, online payments, and contactless payments by phone. After the merger with MobilePay, the Vipps brand remained as a separate name for Norway and Sweden, while the company develops a shared Nordic mobile wallet for users, businesses, and partners.
