The VK Donut logo, used for the monetization service for creators within the VK ecosystem, in its current version is designed as a mark with two golden coins folded into the shape of a heart on a purple gradient background. After the identity update in spring 2026, the service moved from the name VK Donut to the Russian spelling «VK Донат», and along with this received a new visual mark instead of the previous donut-based image. This update gave the service a more direct connection with financial support for creators and paid subscriptions to content.
VK Donut is a support tool for creators and communities within the VK ecosystem, allowing users to set up recurring subscriptions, send one-time donations, and unlock access to exclusive content. The service has been operating since 2020 and has gradually expanded beyond communities, also appearing in VK Video and VK Clips. By the end of 2025, creators’ revenue through the service reached 2.23 billion rubles, making VK Donut one of the most visible content monetization tools within the VK platform.
