The Wise logo, used by the international financial platform for transfers and money management, consists of the Fast Flag brand mark and the written brand name. The mark is placed before the word Wise and represents a simplified wide outline of a flag with a swallowtail cut-out. In the app icon, this flag mark is used separately on a light green square panel with rounded corners. The name WISE is set in bold uppercase sans-serif letters with an overall slant to the right. The main logo color is dark green, while the brand system also uses a light green background and reversed color combinations for different media.
Wise is an international technology and financial company founded in 2011 as TransferWise for international money transfers. Over time, the service expanded beyond cross-border transfers, added a multi-currency account, a card, a business account, and was renamed Wise. Today, Wise helps individuals and companies send, receive, hold, and spend money in different currencies, manage international payments, and use Wise Account, Wise Business, and the Wise Platform infrastructure. The company operates as a global platform for moving money between countries and currencies, focusing on transparent fees, the real exchange rate, and fast international transfers.
