The Xerox logo, of the technology company in the fields of printing, copying and digital workflows, in its current 2026 version consists of a red graphic symbol and a wordmark. On the left is a new red symbol in the shape of a rounded square, with a white X-shaped figure with rounded elements cut out inside it. On the right is the word xerox, set in bold lowercase sans-serif letters. The letters have rounded forms, smooth curves and tight proportions. The main color scheme is based on the brand’s red color, and versions for light and dark backgrounds are also used. In 2026, Xerox updated its logo after the integration with Lexmark: the identity introduced a symbol in the shape of a rounded square with an X-shaped cutout, while the lowercase xerox wordmark remained a recognizable part of the visual system. The name Xerox is connected with the term xerography, formed from Greek roots meaning “dry” and “writing”.
Xerox is an American technology company founded in 1906 in Rochester, New York, as The Haloid Company, a manufacturer of photographic paper. The company became known for commercializing xerography and launching the Xerox 914, one of the key automatic plain-paper copying machines. Today, Xerox works in office and production printing, multifunction devices, managed print services, digital and AI tools for workflows, IT infrastructure and intelligent digital services. After acquiring Lexmark, the company is developing a combined portfolio of solutions for businesses, partners and organizations in different countries.
