
The Yandex Market logo received a significant update in April 2024. The new design features a yellow emblem on a bright red background: red ties back to the parent Yandex brand, while yellow remains the marketplace’s signature color. The font is softer and more geometric, emphasizing the service’s modern, digital focus. This visual identity enhances recognition in urban environments—on signage, vehicles, and apps. The old “M” on a yellow background is still used in some contexts, particularly mobile apps, but is gradually being replaced by the new branding.
Yandex Market was launched on November 30, 2000, as the “Yandex.Tovary” service and was renamed in 2002. Starting as a product catalog, it became one of Russia’s largest marketplaces. Today, the platform features over 57 million products from tens of thousands of sellers. The company operates its own logistics network, including warehouses, couriers, and pickup points nationwide. In 2024, a major rebranding refreshed the entire visual infrastructure—from interfaces to delivery vehicles and pickup points. Yandex Market actively implements technological solutions, solidifying itself as a universal online platform for buyers and sellers.













