The Yandex Plus logo is the brand mark of the service, built around a circular icon with a pink-to-purple gradient. In the center of the circle there is a slanted “+” sign made as negative space (a transparent cut-out). In the full horizontal version, the logo is assembled as one block: the word “Yandex”, then the round icon, then the word “Plus” in the brand typeface; the wordmark can be colored, white, or black depending on the background and usage. The name “Plus” directly reflects the idea of extra benefits a user gets with the subscription.
Yandex Plus is Yandex’s multi-service subscription that bundles entertainment access and provides savings across the ecosystem. Key benefits include Kinopoisk, Yandex Music, and Yandex Books, plus cashback in Plus Points and additional value via Yandex Pay. Plus Points work as a discount in Yandex services with a simple rule: 1 point = 1 ₽ off; you can earn points for purchases and orders in participating services and spend them while your subscription is active. The service launched in 2018 and has since evolved as a unified subscription, with new benefits and options added over time, depending on the plan and region.
