
The Yota mobile and internet service operator logo consists of a graphic mark and a wordmark. The mark is based on the inverted little figure “Nuf” doing a handstand; in the updated version, the shapes became more geometric and visually denser, and the rounded ends were removed. The wordmark is “Yota” set in a new sans-serif typeface: it has more straight lines and crisp cuts, so the name looks more compact next to the mark. The brand color remains bright sky blue; in addition to the main lockup, other official uses include a horizontal logo and a standalone icon. The visual identity redesign and logo update date to late 2025.
Yota is a Russian telecom operator associated with Skartel LLC and operating on MegaFon’s network infrastructure. The project started as a mobile broadband operator: it first developed WiMAX, then moved to LTE, after which the brand became widely known as a mobile operator providing voice services and internet access across Russia. Today, Yota offers mobile service and internet, focusing on simple plan customization to match user needs and managing services through digital channels (the app and the personal account), while promoting a clear approach to activation and spend control.














