The logo of Chrysler, an American automotive brand, consists of the brand name and a horizontal graphic symbol positioned beneath it. The wordmark is strongly elongated horizontally and set in uppercase geometric letters with wide spacing and angled cuts. The symbol is composed of two separate elements. The upper element resembles a wide horizontal bracket: a long straight bar transitions at both ends into short diagonal sections pointing downward and inward. The lower element resembles a smaller inverted bracket: its short horizontal section transitions at both ends into diagonal projections pointing upward and outward. Together, they form a symmetrical, elongated composition. The new symbol continues the horizontal structure of the previous emblem but does not literally depict wings. The flat monochrome logo is used in black on light backgrounds and in white on dark backgrounds. The new version was introduced in 2026 and debuted on the 2027 model-year Chrysler Pacifica alongside an updated custom wordmark.
Chrysler is an American automotive brand founded by Walter Chrysler on June 6, 1925, following the reorganization of Maxwell Motor Company. The brand has produced vehicles in various classes and played an important role in the development of the mass-market family minivan segment in the early 1980s. Today, Chrysler is part of the global Stellantis automotive group, and its lineup consists of the Pacifica and Voyager minivans. The brand continues to develop family vehicles, digital systems, and electrified technologies, while the Halcyon concept shows the direction of its future development.
