The Polaris home appliances logo features the brand name set in a unique geometric typeface with slightly outward‑extended characters and smooth rounded corners. All main letters share the same height, creating a balanced and easily readable composition. The font is original, making the brand identity instantly recognizable. The primary color is a deep blue used consistently across product lines, packaging, and advertising.
Polaris is an international brand of home appliances, founded in Moscow in the mid‑1990s as part of the Texton group of companies. The company started by producing affordable and reliable home devices, eventually expanding to offer several hundred product models. Today, Polaris manufactures a wide range of appliances—from kitchen gadgets to climate control equipment and small personalcare electronics. Production takes place at its own facilities and through partners in China and other countries, while engineering development is conducted in its in‑house R&D center. The brand’s products are sold in dozens of countries, and Polaris continues to strengthen its position in the market segment of reliable and accessible home appliances.
