The TsUM Outlet logo combines the iconic “TsUM” wordmark with the word “OUTLET” placed underneath in uppercase serif letters. The entire symbol is enclosed in a slim rectangular frame in red and black, maintaining visual continuity with the original TsUM logo while clearly indicating the outlet format. This design ensures legibility and recognition across various materials — from storefront signage and packaging to digital interfaces and marketing assets.
TsUM Outlet is a chain of outlet stores from the flagship TsUM department store, offering luxury and premium-brand goods at discounted prices. The first outlet opened in Moscow’s Afimall City, and since then the network has expanded to several locations, including Vnukovo Outlet Village, Arkhangelskoye Outlet, and TK Kievsky. It features collections from over 150 brands such as Giorgio Armani, Versace, Chloé, Stella McCartney, Tod’s, and includes children’s apparel under the Outlet Kids format. The chain offers loyalty bonuses, personal shopping services, convenient delivery and fitting options, and regular promotions, combining cost advantages with high-quality service.
