Decathlon logo features the brand name in bold, sans-serif uppercase letters in dark blue on a light background. In 2024, the brand refined its visual identity: the logo received adjusted proportions, wider letter spacing, and a new graphic element — L’Orbit. This is a slanted ellipse with a sharpened and slightly inward-curved left edge. It’s become part of the brand’s visual language used in icons, typography, and animations. This new identity emphasizes movement, engagement, and openness while maintaining recognition of the core logo.
Decathlon is a global company from France, founded in 1976. It designs, manufactures, and sells sporting goods under its own brands, covering over 70 disciplines — from running and cycling to fishing and climbing. Its vertically integrated model allows control over every stage from concept to store. As of 2024, Decathlon operates in more than 75 countries with over 1,800 stores. The rebranding marks its evolution from retail giant to full-fledged sports brand with a philosophy of inspiring active lives.
