The logo of the Poryadok supermarket chain features the brand name in uppercase green sans-serif letters. The letter “O” is depicted as a graphic element composed of three oval rings — green, red, and light coral. Below the main name is a red rectangular bar with the inscription “товары для дома и дачи” (“goods for home and garden”), emphasizing the product focus of the chain. This visual approach makes the logo easily recognizable on store facades, packaging, and advertising materials.
Poryadok is a Russian federal supermarket chain offering goods for home, garden, and leisure. The first store opened in Voronezh in April 2010, and the company developed its retail format based on many years of experience in wholesale. Today, the chain includes 49 supermarkets across 32 cities, attracting about 130,000 visitors daily and serving over 3,000,000 customers per month. The assortment includes tableware, textiles, interior items, household chemicals, gardening tools, outdoor gear, instruments, plumbing, electrical goods, and appliances.
