The logo consists of the brand’s name rendered in a precise geometric font made of straight and angular shapes, with internal elements like those in “D” and “A” removed to make them visually open. The letters “D” and “C” are mirror images of each other, and their combination forms a separate graphic mark — the Dacia Link emblem in a symmetrical X‑shaped form. This symbol is used as a stand‑alone element on grilles and rear panels of vehicles. The current visual identity was unveiled in 2021 and rolled out on production models from 2022.
Dacia is a Romanian car brand founded in 1966. Since 1999 it has been part of the Renault Group. Originally it produced Renault‑licensed models, but later became an independent brand focused on affordable and functional cars. The model range includes Sandero, Duster, Jogger and the electric Spring. After the 2021 rebranding, the brand emphasized its own identity, highlighting values of functionality, reliability and adaptability to modern requirements, while maintaining its mass‑market appeal in Europe and beyond.
