Rivian’s logo consists of two diamonds nested inside each other. The inner diamond features a vertical cutout, while the outer one has a horizontal cut, creating a unique geometric shape that resembles a direction symbol or compass. This logo was introduced in 2018 and is used both as a standalone emblem and alongside the brand’s name. The emblem is informally referred to as a “compass” and symbolizes the discovery of new paths and the spirit of exploration, reflecting the company’s philosophy.
Rivian is an American electric vehicle manufacturer founded in 2009 by engineer R.J. Scaringe. The brand name comes from Indian River in Florida, where the founder grew up. The company specializes in producing electric pickup trucks (R1T), SUVs (R1S), and commercial vans (EDV), and is building its own charging network. In 2021, Rivian went public and has received investment support from major players like Amazon and Volkswagen. The company focuses on sustainability and creating vehicles for an active lifestyle and adventure.
