The Petrovich logo of the Russian construction trading house is presented in two main versions. The text version consists of the brand name written in white letters on a red background shaped like a long brushstroke, and it can also be used without the background as a standalone red wordmark. The lettering uses a dense brush-style typeface with rounded forms and a rightward slant. A separate graphic sign is also used in the form of an oval icon with a bearded illustrated character waving in greeting. The name “Petrovich” comes from a common Russian patronymic, which gives the brand a familiar, approachable sound and makes it easy to remember.
Petrovich Construction Trading House is a Russian company founded in Saint Petersburg in 1995 under the name Petrokon. Initially, its business was connected with bagging cement and selling products from the Pikalyovo cement plant, and later it grew into a major retail brand for construction and renovation goods. Today, Petrovich operates an online store, building supply centers, delivery services, services for private customers and professionals, a platform for finding tradespeople and construction crews, as well as a turnkey apartment renovation division. Under this brand, the company works with construction materials, finishing products, tools, and renovation goods, combining offline retail with digital services for ordering and project supply.
