The EUROSPAR logo, used by SPAR’s supermarket brand, consists of a white rectangular panel containing a red rectangle with the brand name in white letters in the brand’s signature visual style, while a round green symbol with a stylized spruce tree appears on the right. This logo brings together the EUROSPAR format name and the SPAR emblem, which has long been used across the brand system and remains its main recognizable symbol. This composition clearly shows the connection between the EUROSPAR format and the wider SPAR retail network.
EUROSPAR is the supermarket format within the international SPAR system and includes stores with a sales area of 1,000 to 3,000 m². It is aimed primarily at weekly family shopping and offers a wide range of food and non-food products. Within SPAR’s overall structure, this format occupies the segment of larger supermarkets and can be found in shopping centres, standalone buildings, and urban locations with enough space for a store of this size. The SPAR brand itself dates back to 1932 and today brings together more than 13,800 stores in 48 countries, while EUROSPAR remains one of its key formats.
