The logo of “Tochka Tabaka”, a Russian tobacco retail brand, is built around a large yellow ring and the brand name. The main visual focus is the ring on the left, an element of Lenta’s visual identity taken from the ring used in the brand’s sunflower symbol. On the right, the name appears in lowercase sans-serif letters, with a round purple-pink dot between the words. Depending on the application, the logo may be used in a horizontal or two-line version, while the text color changes according to the background and may be gray or white. This design preserves a direct visual connection with the Lenta brand, while the name itself clearly indicates the retail format.
“Tochka Tabaka” is a specialized retail format of the Lenta Group in Russia, launched in 2023 as a network of small stores operating in subleased spaces within hypermarkets. The company is developing it as a separate retail brand focused on tobacco products and related goods. In 2024, Lenta described this format as stores ranging from 8 to 20 square meters with an assortment of around 450 to 650 items. By the end of the third quarter of 2024, the chain already operated 61 such stores, and by the end of the third quarter of 2025, the group reported 179 tobacco shops, showing the rapid expansion of this format within Lenta’s multi-brand structure.
