The Aromatny Mir logo, for the Russian food&wine retail chain, is based on the “AM” monogram and the written brand name. The main brand version is orange. The letter A is formed by a slanted stroke with a lower loop on the left, while the letter M is built from broad straight strokes with sharp inner angles. In the horizontal version, the monogram is placed on the left, with the name Aromatny Mir on the right in two lines, set in lowercase sans-serif letters. A shortened version without the text block is also used, leaving only the large “AM” monogram. Depending on the medium, background, and brand design, the logo can be used in orange, burgundy, black, or white.
Aromatny Mir is a Russian chain of specialized food&wine stores founded in 1998. The brand started with a single cash-and-carry store and grew into a network of more than 1,000 wine shops in Moscow, Saint Petersburg, and other major Russian cities. Its assortment includes wine, champagne and sparkling wines, spirits, beer, cider, non-alcoholic beverages, gourmet food, groceries, and accessories. Customers can use the online catalog, promotions, loyalty program, mobile app, and store locator.
