The Kroger logo, representing an American supermarket chain, consists of a blue wordmark and the Fresh Cart brand symbol. The brand name is set in a large, bold sans-serif typeface with rounded forms. The upper diagonal stroke of the K extends upward into a tall rounded curve that arches over the following letters, while the lowercase g has a long descender forming a broad rounded loop below the baseline. These details make the Kroger lettering distinctive and maintain a connection with earlier versions of the brand mark. In 2019, the company updated the logo while retaining its basic form and signature blue color. An all-white version is also used on dark backgrounds. In 2021, the Fresh Cart symbol was introduced in the form of a shopping cart with two wheels. Inside it are three triangles that together form half of a citrus fruit. The symbol can be used on its own or together with the Kroger name.
The Kroger Co. is an American retail company founded in 1883 by Bernard “Barney” Kroger in Cincinnati, Ohio. The brand name comes from the founder’s surname, and he invested $372 of his savings to open his first grocery store. In 1901, Kroger became the first grocery retailer in the United States to establish its own bakeries and later combined grocery and meat sales in its stores. Over time, the company grew into one of the country’s largest grocery retail groups. Today, The Kroger Co. operates more than 2,700 stores under various banners and also has pharmacies, fuel centers, food manufacturing operations and e-commerce services. Its headquarters are in Cincinnati, Ohio.
