The TENET logo, used by the automotive brand, consists of the brand name rendered in wide black uppercase sans-serif letters. The letters are strongly elongated horizontally. Each of the two outer T letters has one rounded outer corner on its top bar, with the rounded corners positioned on opposite sides. The first E has a rounded left side, while the second is formed by three horizontal bars with rounded right ends. The central N stands out with a broad diagonal stroke that flows into the vertical strokes through smoothly rounded transitions. A white version of the logo is used on dark backgrounds. This lettering has been used since the brand launched in 2025. The name TENET is an acronym formed from the English phrase “Take Every New Experience Together”, which the brand translates into Russian as “Вместе к новым свершениям”, meaning “Together toward new achievements”. TENET is also a palindrome and reads the same from left to right and right to left, which in the brand’s philosophy symbolizes a balance between technology and human values.
TENET is a Russian automotive brand introduced in 2025 as part of a technology partnership between AGR Holding and the Chinese company Defetoo. The brand’s current model range is based on vehicles from Chinese automaker Chery: the TENET T4 is based on the Chery Tiggo 4, the T4L on the Tiggo 7 Pro Max with a redesigned front end, the T7 on the Tiggo 7L, the T8 on the Tiggo 8 Plus, the T9 on the Tiggo 9, and the A8 sedan on the Chery Arrizo 8. The vehicles are produced in Russia using a full production cycle that includes body welding, painting and assembly, rather than simply being imported as finished vehicles under another brand. The crossovers are manufactured at the AGR plant in Kaluga, while the A8 is produced in Shushary, Saint Petersburg. The models are also adapted to Russian climate and road conditions, and TENET is developing its own dealer and service network in the country.
