The Aqara logo, representing a smart home device brand, consists of the name with a large initial A followed by the lowercase letters qara. The sans-serif lettering has rounded forms and smooth transitions. The A has a rounded apex and a circular dot inside instead of a conventional crossbar. The q and a are based on circular forms with vertical strokes on the right; the stroke of the q extends below the baseline. The upper part of the r curves smoothly to the right. The company describes the stylised A as a house and the dot inside as a representation of wireless connections between devices. In the dark version, the entire wordmark is deep dark grey. The second version is white.
Aqara is a brand of devices and solutions for building automation, established by Lumi in 2016. Its range includes smart home hubs, sensors, cameras, door locks, and devices for controlling lighting and curtains. These devices enable scenarios in which lighting and other home systems respond to events and commands. In addition to residential solutions, Aqara offers integrated software and hardware systems for offices, hotels and other facilities. The brand develops compatibility with external smart home platforms, including Apple Home, Google Home, Amazon Alexa and SmartThings. Support for specific platforms and the Matter standard depends on the device selected.
