The ALROSA Diamonds logo, for a jewelry brand offering fine jewelry and diamonds, consists of the brand name set in large uppercase letters. The lettering is set in a serif typeface, with thin and heavier strokes, elongated vertical forms and noticeable spacing between the letters. The main version is used in a dark blue-black color, while a white version of the logo is used for dark backgrounds. The name combines ALROSA as the name of the diamond-mining group and the word Diamonds, which directly points to diamonds as the brand’s key product.
ALROSA Diamonds is a jewelry brand of the ALROSA Group, a Russian diamond-mining company. The brand offers diamonds and jewelry with natural stones, including rings, earrings, stud earrings, necklaces, bracelets, brooches, pendants and custom-made jewelry. The jewelry is made with diamonds cut from ALROSA rough diamonds, and the origin of the stones is confirmed through the group’s full control over the cycle: from diamond mining to cutting and delivery of the finished piece to the customer.
