The ATR logo is a text-based brand mark rendered in uppercase, sans-serif letters in red color. The letters have a slight rightward slant and smooth, wavy shapes, with visible gaps in the connecting lines of the “A” and “R”. These details make the logo visually dynamic and instantly recognizable. The updated version of the logo was introduced in January 2024 as part of ATR’s new visual identity. During the redesign, the company preserved its historical lettering while giving it a cleaner and more modern look. The new logo appears on aircraft, official documents, exhibition materials, and digital platforms, emphasizing the brand’s continuous growth and technological focus.
ATR (Avions de Transport Régional — “Regional Transport Aircraft”) is a French-Italian manufacturer of turboprop airplanes, founded in 1981 as a joint venture between Airbus (France) and Leonardo (Italy). Its main models, the ATR 42 and ATR 72, are designed for short and medium-haul flights and are known for their efficiency and reliability. ATR aircraft are operated by more than 200 airlines in over 100 countries. The company’s headquarters and production facilities are located in Toulouse, France. ATR remains a global leader in its market segment, providing efficient solutions for regional aviation and continuously improving technologies aimed at greater sustainability in air transport.
