
The four interlinked rings in the Audi logo symbolize the 1932 merger of four German automakers—Audi, DKW, Horch, and Wanderer—into the Auto Union. Each ring represents one of these companies. This emblem has formed the foundation of the brand’s visual identity and has remained largely unchanged since. In 2022, Audi introduced an updated logo: a flat, monochrome design without dimensional effects, highlighting its move towards modernity, a digital-first approach, and minimalism.
Audi AG is a German company founded in 1909 by engineer August Horch. The name “Audi” is the Latin translation of the founder’s surname (meaning “listen”). The brand is renowned for its high level of engineering precision, design, and innovation in automotive manufacturing. It is part of the Volkswagen Group and competes in the premium segment with BMW and Mercedes-Benz. Audi is actively expanding its e-tron electric vehicle lineup, autonomous driving technologies, and future-oriented interfaces, remaining one of the leaders in automotive technology. The brand’s slogan—“Vorsprung durch Technik” (“Advancement through Technology”)—reflects its philosophy.










