The Azbuka Vkusa logo features a stylized “AV” monogram enclosed in a neat oval. Rendered in vibrant green that evokes freshness and eco-friendliness, the design has a clean, modern outline without any decorative details. The current version was introduced in 2021 during a major rebrand by Shuka Studio. Letterforms were refined for clarity and balance, and a custom typeface was developed in collaboration with Type Today. A new visual element — an orbit around the monogram — symbolizes the integration of the brand’s various directions into a unified ecosystem.
Azbuka Vkusa is a Russian premium supermarket chain founded in 1997 in Moscow. The company specializes in high-quality products, including farm-fresh, organic and gourmet items. In the 2020s, the brand expanded its strategy from retail into a full food ecosystem: offering delivery, catering, a gastronomic market, a coffee line and in-house culinary production. In 2021, the first rebrand in 15 years introduced a new philosophy — “Food, Culture, Discoveries.” The chain operates stores in Moscow, St. Petersburg and surrounding regions under the Azbuka Vkusa, AB Daily and AB Market brands.
