
The BAIC logo is a text emblem consisting of four letters, each based on clear geometry and open-type graphic design. The letter “B” has an open upper part and visually appears light and technological. The “A” is represented as a wide inverted V shape without a crossbar. The “I” is a straight vertical stroke, and the “C” is designed as a semicircle with an open right edge. All characters are horizontally stretched, have smooth corners, and are colored in the brand’s signature red. The logo contains no additional graphic elements and is used as an independent visual identifier of the brand.
BAIC (Beijing Automotive Industry Holding Co., Ltd.) is a Chinese state-owned automotive group founded in 1958 in Beijing. The company produces a wide range of vehicles: from passenger cars and buses to military and commercial vehicles. The group includes brands like Beijing, Foton, Arcfox, as well as joint ventures Beijing-Benz and Beijing-Hyundai. BAIC is one of the leaders of the Chinese automotive industry and actively invests in electric vehicle development, autonomous driving platforms, and export markets. The company places special emphasis on developing the premium sub-brand Arcfox, targeting the new-generation electric vehicle market.








