The Baidu logo of the search engine and technology company combines the Latin letters «Bai» with the Chinese characters «百度». In the center, there is a blue panda paw print with the white inscription «du». In the latest versions, the paw is often used as an independent symbol, while the «Bai‑du» combination remains readable and recognizable, maintaining the brand’s continuity and visual identity. The characters «百度» are read as «bǎi dù» and literally mean «hundred times», reflecting the idea of thorough search and the pursuit of accurate information.
Baidu, Inc. was founded in 2000 in China by Robin Li and Eric Xu. Today, Baidu is one of China’s leading internet companies, providing search services, online advertising, artificial intelligence, cloud technologies, and autonomous driving platforms. The Baidu search engine holds a leading position in the Chinese market and plays a key role in developing the country’s internet ecosystem, offering users tools for information search, navigation, and digital services.










